You deserve more than a one-size-fits-all solution. Let’s create marketing programs that fit your business, your budget, and get customers on board.

Plan

Without a plan you’re burning time and money.

You’ve got a thousand ways you could promote your business but what’s really works? What are you doing that’s missing the mark?

You need someone to help you sort it all out. Someone with industry-forged skills and a toolkit of today’s marketing automation know-how.

We can help identify market opportunities and plan programs for:

  • Digital communication
  • Social media
  • Marketing collateral
  • Business development
  • Go-to-market strategies
  • Public relations
  • Event planning

Build

Build influence with powerful, reusable content

How much of your content is developed and only used once? Stop it. One-off activity won’t build your brand. Instead your content strategy should include a healthy mix of both product info and user experiences and be used a minimum of 8 to 9 times. Create building blocks that can be repurposed and reused to reach your target market every time. Customers want to know all about you. Give them what they want with compelling:
  • Videos
  • Case studies
  • White papers
  • Infographics
  • Image libraries
 

Measure

There is only one way to know if marketing efforts are working — Results.

Success metrics need to be defined before you even start. Each marketing program requires  unique and specific metrics that define a successful outcome. You’ll know that your go-to-market strategies are working because the numbers tell you so. Constructive Marketing Group provides you with valuable tools and resources for measuring:
  • Return on investment
  • Prospect and lead quality
  • Adherence to budget and schedule
  • Customer loyalty

Looking to make your marketing programs work harder and yield better results? The Borrow My Brains program is for you.

Maybe you don’t need the full power of a marketing agency. Perhaps what you need is a professional consultation or some marketing coaching. Borrow My Brains was designed for you. In working with companies, my clients consistently talk about three common problems:
  • What results are my marketing efforts getting me?
  • How much money am I spending versus how much should I be spending?
  • Is there a better way to track and measure marketing?
Borrow My Brains lets you put my marketing experience to work for you, to use with your company’s existing marketing programs. Find out more at BorrowMyBrains.com

Constructive Marketing Group was founded by Jenny Simich, an experience marketing communications expert.

Jenny Simich, Founder
Constructive Marketing Group was founded by Jenny Simich, an experienced marketing communications professional with over 30 years in software, cyber security, time and attendance, Software as a Service, and startup companies. Jenny has lead numerous marketing initiatives building both brand recognition and lead generation for her clients. Her expertise in strategic communication planning and marketing programs are sought after by companies large and small. Jenny earned an MBA in Integrative Management from Michigan State University.